Taylor Hamilton

BreckenReese Ventures brings an operator's lens to strategy: practical, commercially aware, consumer-centered, and built for execution. The firm exists to help organizations and founders move from ideas to clarity, from strategy to execution, and from digital ambition to real progress.

• Enterprise digital and healthcare transformation
• Consumer experience, brand, and growth
• Digital strategy and applied AI
• Fractional executive leadership and advisory

Throughout my career, I've helped organizations navigate growth, transformation, and change at enterprise scale, across consumer strategy, marketing, communications, digital experience, AI, technology modernization, operating model redesign, governance, and organizational transformation. The objective has always been the same: putting the patient, the consumer, at the center of the experience, and building the operations, technology, and culture that make that real.

As Senior Vice President and Chief Consumer Officer, and later Chief Digital Officer, for Ballad Health, a not-for-profit integrated health system serving Northeast Tennessee and Southwest Virginia, I led enterprise strategy across consumer experience, marketing, communications, contact centers, analytics, and digital platforms. The work was cross-functional by necessity, with clinical, operational, technical, and marketing teams making decisions together against shared data. Those teams built a consumer ecosystem serving more than 1.2 million people, modernized enterprise CRM and consumer platforms, increased digital engagement, improved experience scores, and reduced operating costs through technology and process redesign.

Today, I advise health systems, technology companies, and founders on growth strategy, enterprise transformation, AI adoption, consumer experience, and organizational execution. Engagements range from leading strategy workshops and facilitating executive sessions to ongoing advisory support or project-based work with teams. Serving on advisory boards for health technology companies gives me insight into both sides of the market: how organizations evaluate and implement technology, and what it takes to build products that create lasting value.

My approach is practical and execution focused. Strategy creates value only when it aligns people, operations, technology, governance, and culture, not just in theory but in daily practice. Every one of those decisions comes back to the same question: does this put the patient, the consumer, at the center of the experience? That is where I spend my time, helping leaders build organizations that are ready for what comes next.